Sober Travel and Dry Tripping: What is it?

Sober travel, known as ‘dry tripping,’ is anticipated to gain popularity in 2024, challenging the notion that alcohol is essential for a good time. Alcohol-free tours and hotel mocktail menus demonstrate that fun doesn’t require alcohol consumption. While millions commit to ‘Dry January,’ the trend is extending beyond the New Year, with only 38 percent of young adults being regular drinkers, according to Gallup.

Lauren Burnison, owner of the UK-based alcohol-free travel company We Love Lucid, notes the changing narrative around alcohol and fun. The demand for alcohol-free drinks and activities is on the rise, prompting Burnison to launch her travel company in 2018, focusing on alcohol-free itineraries. Despite a slight increase in drinking among baby boomers, only 42 percent of millennials and 21 percent of Gen Z claim to drink regularly.

Dry Tripping

‘Dry tripping’ is predicted by Hotels.com to be a significant trend in 2024, with travelers avoiding alcohol-centric activities and seeking accommodations and restaurants offering creative nonalcoholic beverages. Expedia’s research indicates a global shift towards nonalcoholic drink options, with travelers expressing interest in easily accessible alcohol-free options at hotels.

Sober Travel

Sober travel aligns with various reasons, including a desire to stay in control, improve emotional and physical well-being, and religious beliefs. Wellness tourism, emphasizing a holistic travel experience, is the fastest-growing sector in the wellness industry. The global market for non and low-alcoholic beverages is valued at over €10 billion, according to IWSR Drinks Market Analysis.

Non Alcoholic Options

Germany, a leader in beer production, is now pioneering the creation of premium non and low-alcoholic beverages globally. The country’s commitment to producing high-quality alcohol-free beer, wine, and spirits is evident, with establishments like BOAR Distillery crafting alternatives like BOAR Zero. German vineyards also produce alcohol-free wines, and breweries, including Alpirsbacher Klosterbraeu, export nonalcoholic beer worldwide. The growing global appetite for sober alternatives, combined with the rise of ‘dry tripping,’ indicates a shift towards a healthier, alcohol-free lifestyle, with Gen Z at the forefront of this trend.

The Benefits of Sober Travel and Dry Tripping

Here are five benefits of Sober Travel:

• Wellness Focus: Sober travel places an emphasis on overall well-being, allowing travelers to prioritize physical and emotional health. Without the influence of alcohol, individuals can engage in activities that contribute to their overall wellness, fostering a more balanced and rejuvenating travel experience.
• Clarity and Control: Sobriety while traveling enables individuals to maintain clarity and control over their actions and decisions. This can enhance safety, decision-making, and the ability to fully appreciate and remember the travel experience.
• Authentic Connections: Sober travel often encourages more authentic and meaningful connections with both locals and fellow travelers. Without the reliance on alcohol as a social lubricant, individuals engage in genuine conversations and form deeper connections, fostering a richer travel experience.
• Cultural Engagement: Being sober allows travelers to fully immerse themselves in the local culture without the filter of alcohol. This can lead to a more profound understanding of the destination’s history, traditions, and customs, as well as a greater appreciation for cultural nuances.
• Increased Energy and Exploration: Sobriety contributes to higher energy levels, enabling travelers to fully explore and enjoy their surroundings. Without the physical and mental effects of alcohol, individuals can make the most of their travel time, whether it’s engaging in outdoor activities, exploring landmarks, or trying new experiences.

How to Prepare for a Sober Travel Trip

Embarking on a sober travel journey requires thoughtful preparation to ensure a fulfilling and enjoyable experience. Start by researching destinations that align with your interests and offer a variety of alcohol-free activities. Consider places known for their cultural richness, outdoor adventures, or wellness retreats. Once you’ve chosen your destination, plan an itinerary that includes activities and attractions that resonate with your sober lifestyle.

Next, inform your travel companions about your decision to travel sober and discuss potential activities that everyone can enjoy together. This open communication fosters understanding and support, creating a positive travel environment. Look for accommodation options that prioritize wellness and offer non-alcoholic alternatives, ensuring a comfortable stay.

Packing for the trip

Packing for a sober trip involves including essentials such as a reusable water bottle and snacks to stay hydrated and nourished. Research local mocktail spots or alcohol-free beverage options at restaurants in advance to avoid any last-minute uncertainties. Additionally, pack activities like books, journals, or travel-friendly games to keep yourself entertained during downtime.

Embrace the opportunity to connect with like-minded individuals by researching local recovery meetings or sober events at your destination. This can provide a supportive community and enrich your travel experience with shared stories and insights. With thoughtful preparation, a sober travel adventure can be a rewarding journey of self-discovery and exploration.

Navigating Social Situations

Navigating social situations while maintaining sobriety is a commendable aspect of sober travel. In bustling social gatherings where alcohol is prevalent, it’s crucial to establish a strategy that ensures a positive experience without compromising your commitment to a sober lifestyle.

Communicate your choice with confidence and clarity. Letting friends or fellow travellers know about your decision in advance sets a respectful tone. Consider suggesting alcohol-free alternatives or exciting non-alcoholic concoctions at venues. This not only ensures you have appealing beverage choices but also encourages others to explore beyond traditional drinks.

Events, Concerts & Cultural Experiences

Engaging in activities that don’t revolve around alcohol can be a game-changer. Seek out events, concerts, or cultural experiences where the focus is not on drinking, fostering an environment where connections can be made without the reliance on alcohol.

Embrace the role of the designated adventurer. Take charge of planning activities that highlight the essence of the destination, steering away from alcohol-centric plans. This not only aligns with your sober lifestyle but also introduces a fresh perspective to socializing.

Surround yourself with a supportive network. Identify individuals who respect and understand your choice. Having a supportive circle can provide encouragement and strengthen your resolve in social settings, making the experience not only enjoyable but empowering.

Wellness and self-care play pivotal roles in the realm of sober travel, offering a holistic approach that transcends the limitations of alcohol-centric experiences. Integrating activities like spa days, meditation retreats, or yoga classes into your travel routine fosters a profound sense of well-being. Embracing these practices not only enhances physical and mental health but also provides a rejuvenating alternative to traditional drinking-centered outings. Prioritising self-care ensures a fulfilling and enriching travel experience, allowing you to explore the world with a clear mind and a balanced spirit. National Geographic wrote an article on Sober Tourism. In conclusion, sober travel becomes a transformative journey, emphasizing the joyous blend of exploration and personal well-being.